ID used to identify users 24 hours after their last activity
24 hours
_gat
Used to track the number of requests to the Google Analytics server when using Google Tag Manager
1 minute
__utmz
Contains information about the traffic source or campaign that directed the user to the website. The cookie is set when the GA.js JavaScript is loaded and is updated when data is sent to the Google Analytics server.
6 months after the last activity
__utmv
Contains custom data defined by the web developer via Google Analytics' _setCustomVar method. This cookie is updated each time new data is sent to the Google Analytics server.
2 years after the last activity
__utmx
Used to determine whether the user is involved in an A/B or multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on the page receive clicks
30 seconds
__utma
ID used to identify users and sessions
2 years after the last activity
__utmt
Used to track the number of server requests for Google Analytics.
10 minutes
__utmb
Used to distinguish between new sessions and visits. This cookie is set when the GA.js JavaScript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes from last activity
__utmc
Used only with older versions of Urchin in Google Analytics, not with GA.js. Used to distinguish between new sessions and visits at the end of a session.
End of session (in the browser)
_gac_
Contains information related to the user's marketing campaigns. This information is shared with Google AdWords / Google Ads when Google Ads and Google Analytics accounts are linked.
90 days
Marketing cookies are used to track visitors across websites. The purpose is to display advertisements that are relevant and engaging to the individual user.
A video sharing platform that allows users to upload, view, and share videos across various genres and topics.
Used to detect whether the visitor has accepted the marketing category in the cookie banner. This cookie is necessary to comply with the GDPR requirements of the website.
179 days
LOGIN_DATA
This cookie is used for playing YouTube videos that are embedded on the website.
2 years
VISITOR_PRIVACY_METADATA
YouTube visitor privacy metadata cookie.
180 days
GPS
Records a unique ID on mobile devices to enable tracking based on geographical GPS location.
1 day
VISITOR_DATA1_LIVE
Attempts to estimate users' bandwidth on pages with integrated YouTube videos. Also used for marketing purposes.
179 days
PREF
This cookie stores your preferences and other information, particularly your preferred language, how many search results you wish to be displayed on your page, and whether you want the Google SafeSearch filter to be enabled.
10 years from the setting/update
YSC
Records a unique ID to track which YouTube videos the user has watched.